{"id":1750,"date":"2022-12-21T12:59:12","date_gmt":"2022-12-21T18:59:12","guid":{"rendered":"https:\/\/blog.enviosperros.com\/?p=1750"},"modified":"2022-12-21T12:59:14","modified_gmt":"2022-12-21T18:59:14","slug":"que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/","title":{"rendered":"<strong>\u00bfQu\u00e9 significa B2C, B2B y C2C para el comercio electr\u00f3nico?<\/strong>"},"content":{"rendered":"\n<p>Cuando inicias un emprendimiento con <strong>eCommerce<\/strong> te enfrentas a diversos desaf\u00edos, uno de ellos consiste en entender nuevos t\u00e9rminos como<strong> <\/strong><a href=\"https:\/\/blog.enviosperros.com\/index.php\/2022\/11\/09\/guias-prepagadas-por-que-las-necesitas\/\"><strong>qu\u00e9 son las gu\u00edas prepagadas<\/strong><\/a> o <strong>qu\u00e9 significa B2C, B2B y C2C<\/strong>.\u00a0<\/p>\n\n\n\n<p>Ampliar tus conocimientos en torno a estos temas te permitir\u00e1 destacarte de la competencia, pues tendr\u00e1s mejores herramientas para comprender tu emprendimiento y decidir qu\u00e9 estrategias lo har\u00e1n crecer.<\/p>\n\n\n\n<p>Entender sobre todo los <strong>modelos de negocio eCommerce como B2C, B2B y C2C<\/strong> te ayudar\u00e1 a <strong>identificar tu comprador, objetivo y qu\u00e9 procesos son necesarios<\/strong> para optimizar tus servicios.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Continua leyendo y conoce el <strong>significado de los tipos de comercio electr\u00f3nico<\/strong>, as\u00ed como su importancia para la peque\u00f1a y grande empresa.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#Tipos_de_comercio_electronico\" title=\"Tipos de comercio electr\u00f3nico&nbsp;\">Tipos de comercio electr\u00f3nico&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#B2C\" title=\"B2C\">B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#B2B\" title=\"B2B\">B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#C2C\" title=\"C2C\">C2C<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#Otros_tipos_de_e-commerce\" title=\"Otros tipos de e-commerce\">Otros tipos de e-commerce<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#B2G_Business_to_Government_Negocio_a_Gobierno\" title=\"B2G: Business to Government (Negocio a Gobierno)\">B2G: Business to Government (Negocio a Gobierno)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#B2I_Business-to-Investors_Negocio_a_Inversionistas\" title=\"B2I Business-to-Investors (Negocio a Inversionistas)\">B2I Business-to-Investors (Negocio a Inversionistas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#B2E_Business_to_Employee_Negocio_a_Empleado\" title=\"B2E: Business to Employee (Negocio a Empleado)\">B2E: Business to Employee (Negocio a Empleado)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#C2B_Consumer-to-Business_Cliente_a_Negocio\" title=\"C2B:Consumer-to-Business (Cliente a Negocio)&nbsp;\">C2B:Consumer-to-Business (Cliente a Negocio)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#G2C_Government_to_Consumer_Gobierno_a_Cliente\" title=\"G2C: Government to Consumer (Gobierno a Cliente)&nbsp;\">G2C: Government to Consumer (Gobierno a Cliente)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.enviosperros.com\/2022\/12\/21\/que-significa-b2c-b2b-y-c2c-para-el-comercio-electronico\/#G2B_Government_to_Business_Gobierno_a_Negocio\" title=\"G2B: Government to Business (Gobierno a Negocio)&nbsp;\">G2B: Government to Business (Gobierno a Negocio)&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"tipos-de-comercio-electronico\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_comercio_electronico\"><\/span><strong>Tipos de comercio electr\u00f3nico&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A los <strong>modelos de negocio eCommerce<\/strong> los puedes identificar por sus siglas, los principales son <strong>B2C, B2B y C2C<\/strong>.<\/p>\n\n\n\n<p>Ahora bien, as\u00ed como es necesario que conozcas cada parte de tus <a href=\"https:\/\/enviosperros.com\/\"><strong>gu\u00edas prepagadas<\/strong><\/a> antes de adquirirla, debes conocer primero lo que representan cada letra y s\u00edmbolo. Aqu\u00ed te dejamos una sencilla gu\u00eda:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cB\u201d: <em>Business <\/em>(Negocio)<\/li>\n\n\n\n<li>\u201cC\u201d: <em>Customer o Consumer<\/em> (Cliente)<\/li>\n\n\n\n<li>\u201cE\u201d: <em>Employee <\/em>(Empleado)<\/li>\n\n\n\n<li>\u201cG\u201d: <em>Government <\/em>(Gobierno o Administraci\u00f3n)<\/li>\n\n\n\n<li>\u201cI\u201d: <em>Investor <\/em>(Invercionista)<\/li>\n\n\n\n<li>2: <em>To <\/em>(a)<\/li>\n<\/ul>\n\n\n\n<p>Sabiendo lo anterior es momento de conocer m\u00e1s a fondo los <strong>modelos de negocio para comercio electr\u00f3nico B2C, B2B y C2C<\/strong>.<\/p>\n\n\n\n<h3 id=\"b2c\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2C\"><\/span><strong>B2C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tambi\u00e9n conocido por sus siglas <strong><em>Business to Consumer<\/em><\/strong> <strong>(Negocio a Consumidor)<\/strong> se trata del <strong>modelo de comercio electr\u00f3nico<\/strong> m\u00e1s com\u00fan.&nbsp;<\/p>\n\n\n\n<p><strong>En el modelo B2C las empresas ofrecen sus servicios o productos a los consumidores, a trav\u00e9s de medios digitales<\/strong> como p\u00e1ginas web y aplicaciones. Amazon y Netflix son ejemplo de ello.&nbsp;<\/p>\n\n\n\n<p>\u00bfTu emprendimiento o tu negocio ya de a\u00f1os busca crear un <strong>eCommerce <\/strong>de este tipo? Entonces tus esfuerzos deben <strong>priorizar el dise\u00f1o y velocidad de tu p\u00e1gina web, servicio, disponibilidad de productos y una log\u00edstica eficiente<\/strong>, para que el consumidor pueda navegar sin problemas o ponerse en contacto contigo de tener alguna duda.&nbsp;<\/p>\n\n\n\n<p>Pues <strong>el objetivo de este modelo es la satisfacci\u00f3n del cliente<\/strong>, por ello, adicional a una buena interfaz, te recordamos adquirir <strong>gu\u00edas prepagadas<\/strong> para agilizar el proceso de entrega sobre todo con las<a href=\"https:\/\/blog.enviosperros.com\/index.php\/2022\/12\/02\/por-que-necesitas-guias-prepagadas-para-las-rebajas-de-fin-de-ano\/\"> <strong>rebajas de fin de a\u00f1o<\/strong><\/a>.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"b2b\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B\"><\/span><strong>B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em>Business to Business<\/em><\/strong><strong> (Negocio a Negocio)<\/strong> se caracteriza por el <strong>intercambio comercial entre negocios<\/strong>, usualmente porque uno funciona como proveedor del otro.<\/p>\n\n\n\n<p>Esta <strong>venta por eCommerce<\/strong> puede resultar de tres maneras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venta exclusiva<\/strong>: La producci\u00f3n o servicio de una empresa existe \u00fanicamente para proveer la necesidad espec\u00edficas de otra empresa, por la cantidad o la especializaci\u00f3n.<\/li>\n\n\n\n<li><strong>Venta indistinta<\/strong>: La venta de un negocio puede ser del tipo <strong>B2C<\/strong>, tanto como <strong>B2B<\/strong>.<\/li>\n\n\n\n<li><strong>Venta seccionada<\/strong>: Los negocios dividen su producci\u00f3n, precios y descuentos dependiendo de su consumidor, esto puede significar dos p\u00e1ginas web distintas.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Para este modelo <strong>es importante crear buenas relaciones comerciales entre los negocios participantes<\/strong>, esto a trav\u00e9s de la eficiencia de cada una de sus operaciones.&nbsp;<\/p>\n\n\n\n<p>Por ello es necesario que cuentes con un <strong>equipo experimentado en el control administrativo, marketing, fiscal<\/strong> y <strong>log\u00edstica<\/strong>, que adem\u00e1s conozca a detalle el <strong>manejo de gu\u00edas prepagadas<\/strong> y el <a href=\"https:\/\/enviosperros.com\/\"><strong>descuento de env\u00edos<\/strong><\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"c2c\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C2C\"><\/span><strong>C2C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por sus siglas en ingl\u00e9s <strong><em>Consumer to Consumer<\/em><\/strong><em> <\/em><strong>(Consumidor a Consumidor)<\/strong> este modelo de <strong>eCommerce<\/strong> presenta un tipo interesante de <strong>transacci\u00f3n digital<\/strong> <strong>que sucede sin la pol\u00edtica de una empresa de por medio<\/strong>; lo que significa mayor <strong>control sobre precios y log\u00edstica<\/strong>.&nbsp;<\/p>\n\n\n\n<p>La \u00fanica presencia de una organizaci\u00f3n es la plataforma que permite el <strong>C2C<\/strong>, por ejemplo si tu emprendimiento consiste en vender productos a trav\u00e9s de <strong>Facebook Marketplace o Etsy<\/strong>, estas empresas no controlan tus procesos.&nbsp;<\/p>\n\n\n\n<p>Algunos si acaso piden una peque\u00f1a comisi\u00f3n y ciertas condiciones sobre la tem\u00e1tica de aquello que se puede vender, pero lo dem\u00e1s desde el <strong>uso de gu\u00edas prepagadas<\/strong> hasta el costo de tu mercanc\u00eda te pertenece por completo.&nbsp;<\/p>\n\n\n\n<p>Si este es tu primer emprendimiento, antes de invertir en el dise\u00f1o de un <strong>eCommerce <\/strong>particular, <strong>empezar tu negocio como el modelo C2C, te permitir\u00e1 validar el concepto de tu marca as\u00ed como el precio de tus productos, construir capital y adquirir experiencia con el servicio a cliente, todo esto a un bajo costo o riesgo,<\/strong> para as\u00ed eventualmente migrar tus productos o servicios a un comercio del tipo <strong>B2C<\/strong>.<\/p>\n\n\n\n<p>Hoy en d\u00eda, muchos de nuestros clientes en Env\u00edosperros, han logrado cosechar bastante \u00e9xito, vendiendo&nbsp; a trav\u00e9s de Whatsapp y Facebook Marketplace,&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"otros-tipos-de-e-commerce\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otros_tipos_de_e-commerce\"><\/span><strong>Otros tipos de e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Los tres modelos anteriores son las estructuras de <strong>eCommerce <\/strong>m\u00e1s frecuentes, pero no las \u00fanicas, tambi\u00e9n existen: <strong>B2G, B2I, B2E, C2B, G2C, G2B; <\/strong>cada uno se centra en <strong>transacciones digitales<\/strong> en donde se involucran gobiernos, empleados, inversionistas y consumidores:<\/p>\n\n\n\n<h5 id=\"b2g-business-to-government-negocio-a-gobierno\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2G_Business_to_Government_Negocio_a_Gobierno\"><\/span><strong>B2G: Business to Government (Negocio a Gobierno)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p><strong>El gobierno adquiere los productos o servicios de un negocio<\/strong>. Por ejemplo, contratar el dise\u00f1o de una p\u00e1gina web a una empresa de publicidad.<\/p>\n\n\n\n<h5 id=\"b2i-business-to-investors-negocio-a-inversionistas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2I_Business-to-Investors_Negocio_a_Inversionistas\"><\/span><strong>B2I Business-to-Investors (Negocio a Inversionistas)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p><strong>Una empresa busca ofrecer servicios a sus inversionistas <\/strong>con intenci\u00f3n de mejorar la relaci\u00f3n entre ellos.<\/p>\n\n\n\n<h5 id=\"b2e-business-to-employee-negocio-a-empleado\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2E_Business_to_Employee_Negocio_a_Empleado\"><\/span><strong>B2E: Business to Employee (Negocio a Empleado)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Tipo de <strong>eCommerce en donde una empresa hace compras a favor de sus empleados<\/strong>. Adquirir para ellos un curso de capacitaci\u00f3n online ser\u00eda un modelo de este tipo.&nbsp;<\/p>\n\n\n\n<h5 id=\"c2bconsumer-to-business-cliente-a-negocio\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C2B_Consumer-to-Business_Cliente_a_Negocio\"><\/span><strong>C2B:Consumer-to-Business (Cliente a Negocio)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Es un tipo interesante de <strong>eCommerce, en donde la transacci\u00f3n ocurre cuando el consumidor de una empresa le ofrece valor que alce sus ventas<\/strong>. Un ejemplo ser\u00eda un influencer que puede dar recomendaciones en redes sociales hacia cierto producto y el negocio pagarle por ello.&nbsp;<\/p>\n\n\n\n<h5 id=\"g2c-government-to-consumer-gobierno-a-cliente\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"G2C_Government_to_Consumer_Gobierno_a_Cliente\"><\/span><strong>G2C: Government to Consumer (Gobierno a Cliente)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p><strong>Transacciones digitales entre entidades gubernamentales y ciudadanos<\/strong>, como el pago online de multas.&nbsp;<\/p>\n\n\n\n<h5 id=\"g2b-government-to-business-gobierno-a-negocio\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"G2B_Government_to_Business_Gobierno_a_Negocio\"><\/span><strong>G2B: Government to Business (Gobierno a Negocio)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Al igual que el <strong>G2C<\/strong>, <strong>el gobierno ofrece plataformas digitales para el pago de ciertas operaciones legales, en este caso a empresas<\/strong>; el pago o renovaci\u00f3n de permisos ser\u00eda uno de ellos.&nbsp;<\/p>\n\n\n\n<p><strong>Identificar qu\u00e9 tipo de eCommerce buscas implementar es un gran beneficio para tu negocio<\/strong>. Esperamos que este art\u00edculo te haya servido de ayuda para descifrarlo. Si te gustar\u00eda saber m\u00e1s formas de optimizar tu negocio, como el uso de<strong> gu\u00edas prepagadas<\/strong>, visita nuestro blog.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Cuando inicias un emprendimiento con eCommerce te enfrentas a diversos desaf\u00edos, uno de ellos consiste en entender nuevos&hellip;\n","protected":false},"author":4,"featured_media":1751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[97,142],"tags":[],"class_list":{"0":"post-1750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-guias-prepagadas","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 significa B2C, B2B y C2C para el comercio electr\u00f3nico? - Blog de Env\u00edosperros<\/title>\n<meta name=\"description\" content=\"Existen distintos tipos de comercio electr\u00f3nico como B2C, B2B y C2C. 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