{"id":1634,"date":"2022-08-24T13:26:00","date_gmt":"2022-08-24T18:26:00","guid":{"rendered":"https:\/\/blog.enviosperros.com\/?p=1634"},"modified":"2022-08-24T16:39:58","modified_gmt":"2022-08-24T21:39:58","slug":"adios-a-yuki","status":"publish","type":"post","link":"https:\/\/blog.enviosperros.com\/2022\/08\/24\/adios-a-yuki\/","title":{"rendered":"\u00bfAdi\u00f3s a Yuki?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Yuki Env\u00edosperros\"  class=\"wp-image-1635 pk-lazyload\"  width=\"178\"  height=\"268\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 178px) 100vw, 178px\"  data-pk-src=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM-682x1024.jpeg\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM-682x1024.jpeg 682w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM-200x300.jpeg 200w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM-768x1153.jpeg 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM-1023x1536.jpeg 1023w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-6.44.35-PM.jpeg 1066w\" ><\/figure><\/div>\n\n\n<p>Si eres nuevo en esta familia, d\u00e9jame primero que nada darte la bienvenida <br>y contarte r\u00e1pidamente qui\u00e9n es Yuki y por qu\u00e9 este art\u00edculo se titula <br><strong>\u00bfAdi\u00f3s a Yuki?<\/strong>.<br><br>Yuki es la mera mera, la matriarca de esta familia, si bien en otras entradas he contado de los or\u00edgenes de <a href=\"https:\/\/bit.ly\/3wPQmGH\">Env\u00edosperros<\/a> y como <br>Paco y Juan comenzaron con esta familia, Yuki es parte fundamental de esa historia.\u00a0<\/p>\n\n\n\n<p>Ella es Yuki y es la perrhija de uno de los fundadores, desde el d\u00eda uno ella fue inspiraci\u00f3n para el branding de <a href=\"https:\/\/bit.ly\/3wPQmGH\">Env\u00edosperros<\/a>.<br><\/p>\n\n\n\n<p>Si no te toc\u00f3, d\u00e9jame ponerte en contexto\u2026 Ella estaba por todos lados, literalmente era parte de nuestro logotipo, y no es que nos hayamos peleado con ella, simplemente la marca lleg\u00f3 a un punto en el que era necesario hacer algunos cambios.<br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.enviosperros.com\/2022\/08\/24\/adios-a-yuki\/#%C2%BFQue_paso_con_Yuki\" title=\"\u00bfQu\u00e9 pas\u00f3 con Yuki?\">\u00bfQu\u00e9 pas\u00f3 con Yuki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.enviosperros.com\/2022\/08\/24\/adios-a-yuki\/#%C2%BFQue_nos_impulso_a_cambiar\" title=\"\u00bfQue nos impuls\u00f3 a cambiar?\">\u00bfQue nos impuls\u00f3 a cambiar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"que-paso-con-yuki\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_paso_con_Yuki\"><\/span><strong>\u00bfQu\u00e9 pas\u00f3 con Yuki?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por eso el 18 de abril de este a\u00f1o despu\u00e9s de var\u00edas (muchas) horas de trabajo de todos los <br>integrantes y colaboradores del team, pudimos compartirles nuestra nueva imagen.<br><br>Ten\u00edamos claro que el mensaje deb\u00eda ser el mismo: <strong><em>F\u00e1cil, r\u00e1pido y seguro<\/em><\/strong>, pero&#8230;\u00bfC\u00f3mo comunicar esto de una manera m\u00e1s moderna y funcional?.<br>Con ayuda del equipo de dise\u00f1o sintetizamos nuestro mensaje sin olvidar lo que nos hace <br>\u00fanicos y claro, \u00a1sin olvidar a Yuki!, los colores se volvieron m\u00e1s vivos y los elementos gr\u00e1ficos <br>m\u00e1s simples para proyectar esa energ\u00eda que se necesita para seguir avanzando y que a la vez, nos prepara para mejores cosas.<br><br>Nuestra p\u00e1gina no se qued\u00f3 atr\u00e1s y ah\u00ed es donde el equipo de TI se puso la camiseta y <br>durante el <em>hackathon<\/em> que dur\u00f3 m\u00e1s de 72 horas, se dieron a la tarea de programar y revisar <br>hasta el \u00faltimo detalle para poder lanzar la nueva p\u00e1gina.<\/p>\n\n\n\n<p>Esta ten\u00eda como objetivo ser a\u00fan m\u00e1s flexible, solidaria y transparente con ustedes, <br>nuestros usuarios, para as\u00ed mejorar la experiencia y el encuentro con cada uno de ustedes <br>y sus diferentes necesidades.<br><br>A veces los cambios parecen simples pero son bastante significativos \u00bfno?.<\/p>\n\n\n\n<h2 id=\"que-nos-impulso-a-cambiar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_nos_impulso_a_cambiar\"><\/span><strong>\u00bfQue nos impuls\u00f3 a cambiar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es verdad, como les comente unos p\u00e1rrafos m\u00e1s arriba, la empresa ya estaba en un punto <br>en el que necesitaba un <em>refresh<\/em>, pero no es todo, en esta parte ser\u00e9 muy honesta con ustedes, <br>est\u00e1bamos confundiendo un poco a la gente.&nbsp;<\/p>\n\n\n\n<p>Todos los d\u00edas en el Equipo de Marketing y Soporte recibimos mensajes de personas <br>que quer\u00edan enviar su perrito a alguna parte de la Rep\u00fablica o reclamos por que la paqueter\u00eda no le acept\u00f3 a su perrito en mostrador. S\u00ed, as\u00ed como lo leen. Pero no pod\u00edamos solo culparlos a ellos, <br>al entrar a nuestras <a href=\"https:\/\/www.tiktok.com\/@enviosperros\">Redes Sociales<\/a>, literalmente ten\u00edamos im\u00e1genes con perritos en cajas <br>y pues bueno, una ilustraci\u00f3n de Yuki en el logotipo.<br>Ten\u00edamos que \u201c<em>desperrizarnos<\/em>\u201d y despu\u00e9s de algunas discusiones, votaciones y <br>largas pl\u00e1ticas al respecto, decidimos que lo mejor era dejar a los perritos de lado <br>pero conservar esas caracter\u00edsticas que amamos de los perritos: buena onda, amigables y fieles.<\/p>\n\n\n\n<p>As\u00ed es como llegamos a la nueva Yuki, m\u00e1s cool, abstracta y no tan literal, pero que sin duda, quer\u00edamos conservar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Env\u00edosperros\"  class=\"wp-image-1636 pk-lazyload\"  width=\"207\"  height=\"275\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 207px) 100vw, 207px\"  data-pk-src=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-11.48.43-AM-768x1024.jpeg\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-11.48.43-AM-768x1024.jpeg 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-11.48.43-AM-225x300.jpeg 225w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-11.48.43-AM-1152x1536.jpeg 1152w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/08\/WhatsApp-Image-2022-06-07-at-11.48.43-AM.jpeg 1200w\" ><\/figure><\/div>\n\n\n<p>En nuestras <a href=\"https:\/\/www.instagram.com\/enviosperros\/\">Redes Sociales<\/a> decidimos s\u00f3lo utilizar a los perritos en ocasiones muy especiales y en su lugar, mostrar m\u00e1s personas y elementos humanos.&nbsp;<\/p>\n\n\n\n<p>Y hoy despu\u00e9s de 4 meses puedo decirles que amamos <br>el nuevo <em>look and feel<\/em> de la marca, los colores y en general como funciona todo en conjunto.&nbsp;<\/p>\n\n\n\n<p>Estoy segura que no es el \u00fanico cambio que tendremos <br>a lo largo de nuestro camino, as\u00ed como nosotros la marca <br>seguir\u00e1 creciendo, aprendiendo y madurando, y esto debe <br>de ir de la mano de una imagen muy cool.<br><br>\u00bfUstedes que opinan de este cambio?&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Si eres nuevo en esta familia, d\u00e9jame primero que nada darte la bienvenida y contarte r\u00e1pidamente qui\u00e9n es&hellip;\n","protected":false},"author":4,"featured_media":1637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[138],"tags":[],"class_list":{"0":"post-1634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tribu-enviosperros","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfAdi\u00f3s a Yuki? - Blog de Env\u00edosperros<\/title>\n<meta name=\"description\" content=\"\u00bfAdi\u00f3s a Yuki? 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