{"id":1435,"date":"2022-02-02T16:44:27","date_gmt":"2022-02-02T22:44:27","guid":{"rendered":"https:\/\/demo.enviosperros.com\/?p=1435"},"modified":"2022-05-30T13:48:44","modified_gmt":"2022-05-30T18:48:44","slug":"vender-en-marketplace","status":"publish","type":"post","link":"https:\/\/blog.enviosperros.com\/2022\/02\/02\/vender-en-marketplace\/","title":{"rendered":"\u00bfC\u00f3mo vender m\u00e1s a trav\u00e9s de Marketplace en Facebook?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"594\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1436 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/marketplace-de-facebook-nuevas-opciones-1024x594.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/marketplace-de-facebook-nuevas-opciones-1024x594.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/marketplace-de-facebook-nuevas-opciones-300x174.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/marketplace-de-facebook-nuevas-opciones-768x446.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/marketplace-de-facebook-nuevas-opciones.png 1120w\" ><\/figure>\n\n\n\n<p>S\u00ed, s\u00ed, ya sabemos que Facebook est\u00e1 anticuado y que si no es para saber cu\u00e1ndo cumplen a\u00f1os tus amigos o familiares, no tiene caso entrar a Facebook. A\u00fan as\u00ed, y aunque no lo creas, hay todo un mercado en funcionamiento en esta red social y que seguramente ya lo conoces: <strong>Facebook<\/strong> <strong>Marketplace<\/strong>, y si lo sabes usar, en combinaci\u00f3n con otras herramientas, vender en marketplace podr\u00e1 ser algo que le traiga muchos beneficios a tu marca. <\/p>\n\n\n\n<p>Esta plataforma no es una de las principales de ecommerce del mundo, m\u00e1s bien parece como un mercado de pulgas donde encuentras todo tipo de objetos usados y uno que otro producto nuevo.<\/p>\n\n\n\n<p>Ahora bien, esto no quiere decir que Marketplace no sea un buen lugar para vender ni que no se le pueda sacar provecho; al contrario, sabi\u00e9ndolo utilizar puede convertirse en tu pr\u00f3ximo canal de ventas obligado, hemos descubierto que muchos de nuestros clientes actualmente venden muy bien a todo M\u00e9xico, y desde su <a href=\"https:\/\/enviosperros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">app de Env\u00edos Perros<\/a>, mandan a todo el pa\u00eds, vendiendo en Marketplace y Whatsapp.<\/p>\n\n\n\n<p>Aqu\u00ed te van unos tips para que exprimas al m\u00e1ximo la plataforma:<\/p>\n\n\n\n<p><strong>1. Que se vea el alcance de tus publicaciones<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1437 pk-lazyload\"  width=\"318\"  height=\"318\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 318px) 100vw, 318px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/1-1024x1024.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/1-1024x1024.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/1-300x300.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/1-150x150.png 150w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/1-768x768.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/1.png 1080w\" ><\/figure>\n\n\n\n<p>Con esto nos referimos a que aumentes el radio de distancia en el que los usuarios podr\u00e1n ver tus productos anunciados, de esta forma, m\u00e1s personas podr\u00e1n ver tus productos y se los podr\u00e1s enviar con <strong><a href=\"https:\/\/enviosperros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Env\u00edosperros<\/a><\/strong> si est\u00e1n cerca de tu ubicaci\u00f3n.<\/p>\n\n\n\n<p><strong>2. Escribe t\u00edtulos precisos<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1438 pk-lazyload\"  width=\"256\"  height=\"256\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 256px) 100vw, 256px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/3-1024x1024.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/3-1024x1024.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/3-300x300.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/3-150x150.png 150w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/3-768x768.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/3.png 1080w\" ><\/figure>\n\n\n\n<p>Es muy com\u00fan encontrar gente que quiere vender en Marketplace productos con t\u00edtulos equivocados o con nula informaci\u00f3n. Nunca falta la publicaci\u00f3n de una foto con algo indistinguible y un t\u00edtulo que solo dice: \u00abEn Venta $$$$$ acepto ofertas!!\u00bb. Evita esto y s\u00e9 la diferencia en la plataforma:<strong> Escribe exactamente en el t\u00edtulo lo que est\u00e1s vendiendo para dejarlo claro a los interesados desde el primer momento<\/strong>. Adem\u00e1s, as\u00ed evitar\u00e1s los t\u00edpicos comentarios de \u00abinfo y detalles\u00bb.<\/p>\n\n\n\n<p><strong>3. Ponle precio, sin miedo<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1439 pk-lazyload\"  width=\"379\"  height=\"379\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 379px) 100vw, 379px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/4-1024x1024.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/4-1024x1024.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/4-300x300.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/4-150x150.png 150w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/4-768x768.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/4.png 1080w\" ><\/figure>\n\n\n\n<p>Existe una pr\u00e1ctica muy habitual para vender en Marketplace que consiste en poner de precio: \u00ab$1\u00bb o cualquier otra cosa que no tenga sentido como precio real. \u00bfLa raz\u00f3n? No la sabemos. Lo que s\u00ed sabemos es que<strong> cuando se trata de facilitarle la vida al posible cliente, lo mejor es poner el precio real del producto<\/strong>, de lo contrario, llenar\u00e1s tu <em>inbox<\/em> de preguntas como \u00abprecio y cu\u00e1nto cuesta???\u00bb<\/p>\n\n\n\n<p>Una buena presentaci\u00f3n y un buen &#8220;branding&#8221; te puede ayudar, incluso en el marketplace de facebook, a mejorar tus ventas. <a href=\"https:\/\/demo.enviosperros.com\/index.php\/2021\/05\/05\/la-importancia-del-branding-en-tu-emprendimiento\/\" target=\"_blank\" rel=\"noreferrer noopener\">Checa el art\u00edculo que hicimos sobre la importancia del branding.<\/a><\/p>\n\n\n\n<p><strong>4. M\u00e9tele billete para darle publicidad<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1440 pk-lazyload\"  width=\"277\"  height=\"277\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 277px) 100vw, 277px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/5-1024x1024.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/5-1024x1024.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/5-300x300.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/5-150x150.png 150w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/5-768x768.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/5.png 1080w\" ><\/figure><\/div>\n\n\n\n<p>Al invertir en publicidad para tus publicaciones en Facebook y vender en Marketplace, estas tendr\u00e1n mayor alcance y estar\u00e1n mejor posicionadas en el cat\u00e1logo por m\u00e1s tiempo. Esto se traduce en <strong>m\u00e1s vistas y m\u00e1s clientes potenciales dispuestos a adquirir tus productos<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. No dejes espacios en blanco<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-1441 pk-lazyload\"  width=\"226\"  height=\"226\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 226px) 100vw, 226px\"  data-pk-src=\"https:\/\/demo.enviosperros.com\/wp-content\/uploads\/2022\/02\/6-1024x1024.png\"  data-pk-srcset=\"https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/6-1024x1024.png 1024w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/6-300x300.png 300w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/6-150x150.png 150w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/6-768x768.png 768w, https:\/\/blog.enviosperros.com\/wp-content\/uploads\/2022\/02\/6.png 1080w\" ><\/figure>\n\n\n\n<p>Cuando est\u00e9s rellenando los campos de informaci\u00f3n de tu producto anunciado, recuerda escribir toda la informaci\u00f3n que sea posible en los campos correspondientes. As\u00ed mismo, aseg\u00farate de dejar claros los detalles del producto en el campo de \u00abDescripci\u00f3n\u00bb.<\/p>\n\n\n\n<p>Estos son solo algunos de los consejos m\u00e1s importantes para sacarle el m\u00e1ximo provecho a Facebook y vender en Marketplace como un canal de venta en serio para tu <em>ecommerce<\/em>.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n te los resumimos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Aumenta el alcance de tus publicaciones.<\/strong><\/li><li><strong>Escribe t\u00edtulos precisos.<\/strong><\/li><li><strong>Ponle el precio real a los productos.<\/strong><\/li><li><strong>Invierte en publicidad en Marketplace.<\/strong><\/li><li><strong>Rellena todos los campos de informaci\u00f3n del producto.<\/strong><\/li><\/ol>\n\n\n\n<p>Si quieres obtener m\u00e1s consejos para desarrollar tu ecommerce y conocer mejor sobre nuestros env\u00edos, visita nuestro blog y entra a nuestras redes sociales, en <a href=\"https:\/\/www.instagram.com\/enviosperros\/?hl=es-la\">Instagram hacemos din\u00e1micas y damos regalos a nuestros seguidores<\/a>, en<a href=\"https:\/\/www.tiktok.com\/@enviosperros\"> Tiktok tenemos contenido muy divertido<\/a>.  \u00a1Te van a gustar!<\/p>\n","protected":false},"excerpt":{"rendered":"S\u00ed, s\u00ed, ya sabemos que Facebook est\u00e1 anticuado y que si no es para saber cu\u00e1ndo cumplen a\u00f1os&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[97,124],"tags":[102,121,120,119,122],"class_list":{"0":"post-1435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ecommerce","7":"category-facebook","8":"tag-ecommerce","9":"tag-envios","10":"tag-facebook","11":"tag-marketplace","12":"tag-paqueteria","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo vender m\u00e1s a trav\u00e9s de Marketplace en Facebook? - Blog de Env\u00edosperros<\/title>\n<meta name=\"description\" content=\"\u00bfVender en marketplace? 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